The Book

This guide will help you to understand why and how LinkedIn can help you to win more of your ideal work.

It’s for you if:

  • You’ve joined LinkedIn and have connected with a few people but aren’t sure what to do next.
  • You think LinkedIn might be a useful business development and marketing tool and want to know how to make it work for you.
  • You’re sceptical of LinkedIn and want to see evidence that it can help you position yourself and build your practice.

You’ll learn:

  • How LinkedIn can help you achieve YOUR business development and marketing goals
  • How to determine whether LinkedIn is the right platform for you
  • A simple 5-phase process to leveraging LinkedIn, complete with practical tips you can put into practice straight away
  • An overview of the various LinkedIn features and how you can use them for business development success
  • Some ways in which other lawyers have used LinkedIn to grow their practices, including how one lawyer landed a six figure client
  • A simple non-obtrusive tactic to get new business meetings with prospects
  • Some useful tools you can use to streamline your social media efforts
  • How you can use LinkedIn to get more face-to-face meetings with key prospects

At the end you will know EXACTLY what features LinkedIn offers and, more importantly, how you can use these for marketing success.


Part 1: The what and why of LinkedIn

  • Chapter 1: 6 LinkedIn Success Stories
  • Chapter 2: An Introduction to Social Media
  • Chapter 3: Content marketing
  • Chapter 4: Why LinkedIn?

Part 2: The How of LinkedIn

  • Chapter 5: Planning for LinkedIn (and social media in general)
  • Chapter 6: Anatomy of LinkedIn
  • Chapter 7: Getting started, creating a compelling profile and setting up your company profile
  • Chapter 8: Connecting with others
  • Chapter 9: Joining and starting groups
  • Chapter 10: Participating in, and leveraging, LinkedIn
  • Chapter 11: Advertising on LinkedIn
  • Chapter 12: Taking relationships offline
  • Chapter 13: Measuring your performance
  • Chapter 14: Managing / changing your LinkedIn settings
  • Chapter 15: Reported success stories, final words and useful tools and resources

You can buy the book here (for those in New Zealand and rest of the world excluding Australia): for only NZ$45 (excl GST) – NZ$51.75 (incl GST).

Those in Australia can buy the book here:

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